Week 2 – Part 1: Is creative advertising the same across different countries?

Ads around the world are mostly different because of the variation of culture. Even ads selling same products in the same category can be exact opposite. In this activity I will compare ads from Australia and from my home country Indonesia with the Hofstede Insights as the guideline. I compared the ads above, and IContinue reading “Week 2 – Part 1: Is creative advertising the same across different countries?”

Research Activity 2 #ALA102

Originality: 4 Flexibility: 2.5 Elaboration: 5 Synthesis: 5 Artistic value: 5 The ad is categorised in the fashion industry of Thailand. The ad is unique like most ad in Thailand. The originality (Reinartz & Saffert 2013, para. 5) of the video is rarely seen by the general public. The humor of the video can onlyContinue reading “Research Activity 2 #ALA102”

Research Activity 1 #ALA102

This ad is very attention grabbing (West, Kover & Caruana 2008, p. 42) with uplifting beat which leads to the storyline. It explains a lot about the brand, which is Guiness, an alcohol drink. There are many different connotations around the drink especially in a culture like Indonesia. They embrace the darkness, but giving aContinue reading “Research Activity 1 #ALA102”

Podcast: An Educational Recreation

People have different opinions about how they view a topic. It is fun to have a listener about how we decipher our world. However, having to record it and share it to the others is a whole different feeling. That’s what I feel when I am making my podcast. We all know that podcast isContinue reading “Podcast: An Educational Recreation”

Online Persona: Me in The Internet

Online world is the where most of our Generation live in. We grow up along with the development of social media. Like it or not, we have some kind of pressure to connect with others through the platforms offered in the internet. However, how we shape our ‘appearance’ in the web differs depends on ourContinue reading “Online Persona: Me in The Internet”

Social Media Impact for Indigenous Youth

In this blogpost, we are discussing about how Indigenous Australians are using social media as their online identity. In our society, we have structures. We don’t really feel the difference (well, some of the history enthusiast know). However, Indigenous Australian experience an obvious social inequality, including digital divides. Digital divides itself is ‘The phrase “digitalContinue reading “Social Media Impact for Indigenous Youth”